『品牌创意设计』


[动态的Logo应用]

VIS形象系统设计对品牌不能一劳永逸,它是提升公司产品、服务品质形象一个阶段性形象过程,并且是随着时代市场的变化而不断力求创意。

品牌视觉是接触消费者的焦点,品牌不但承载着商品及服务的信任、唯一,也表现品牌的生命力,这是传达品牌印象重要的一环。然而品牌如何透过抽象的概念让视觉化更有亲和力,那就要符合时代与时尚同步...


互联网时代加快品牌形象 @与时尚同步...

当我们滑动着iPad一个全新的时代应入眼帘,熟悉的、陌生的品牌都集中的展现,品牌形象要脱引而出,即使是同品类品牌也要有鲜明个性,这是品牌设计的意义所在。

[品牌形象具有“视觉疲劳”周期]

再完美的设计,也有视觉疲劳期,品牌形象设计是周期性连续设计的过程,我们应该对品牌形象理解为在特定的营商环境中相互匹配的品牌形象。




[国际品牌再造,对中小企业品牌设计的启示!]


    2011年全球知名的星巴克接触艾威斯旗下品牌名片皇,为其设计制作中文版的服务类卡片,当我们接到任务后发现星巴克的LOGO与以前不一样,是不是文件发错了!当我们再去KKmall楼下的星巴克休闲会晤,果然换标了。

    我们详细查阅星巴克历史,曾经有5次对品牌设计进行修改,每次间隔的时间周期越来越近,越来越简化了,更具亲和力,单独的绿色LOGO中去除黑色元素,仅仅将标志中图形绿色应用,印艺中只用一个PANTONE潘通色也很易于印艺。

    由此看出星巴克在全球已有12000家店面,未来会增长到25000家,到2015年将在中国开设到1500家门店,其形象设计与高速经济增长的中国有密切的联系。


[艾威斯品牌设计 - 点、线、面 - 形、意、色™ 再创意!]

    公司领导者才是真正品牌的设计者,并非是创意平面设计师,我们的观点另人惊讶!

    我们服务的全球客户里,电话或邮件中往往是公司的领导者、决策者、创业人,他们有极其强烈的品牌意图,丰富的想象力、抽象的概念性,很富有企业家精神;客户需要的是找寻能够理解他们意图的设计师,并按他们的意图进行图形视觉表现。

[设计案例 PDF ]

        


         


        


[有趣的"JM"品牌再造设计]


    紧密结合"JM"设计形成一个对半的太极,,比旧标形象更具有国际化特征,并且以图形设计解决商标注册问题。







[PEPSI百事可乐换标, 应对国际金融危机]

    百事可乐公司日前宣布,将投入12亿美元,三年内在全球推广全新品牌以及包括新品牌标识,百事笑脸。这是继百事2002年改版之后最新的一次更新。

    百事可乐的蓝色和红色全球商标将成为一系列的“微笑” ,中央白色带弧形会因不同产品而有不同的角度。Diet Pepsi 和Pepsi Max会采用小写字体。百事公司的首席营销官Dave Burwick在讨论更改百事包装瓶会议上说:“如果我们不迅速改变,我们有可能成为一个历史的脚印。”


[品牌视觉生命周期]


    艾威斯设计经过分析全球知名品牌设计中平均每6-8年就有一次品牌视觉再造,设计刷新求得与时代相符合,与竞争对手有差异化。


[地产公司品牌再造讲究风水和时尚创意]

    旧标中“TW”变形字体是LOGO原有的元素,TW是经过风水先生设计过,要求艾威斯品牌再造设计中必须得以保留。

    品牌再造采用公司全称英文字母的缩写TWCD,其中“CD”须设计出建筑的立体效果;保留的“TW”抽象图形奔腾的马要穿楼而过,最终设计表现以3D空间透视的方式进行简化表现,既要符合设计要求,也要符合品牌的印艺及传播的实际应用。





[品牌视觉
需要国际化、简约化]


品牌是有一系列的文字、图案、符号等组成的,随着时代的发展和进步,LOGO必须跟上时代。品牌的设计必须本着新颖、美观、简洁的特征。


[香港鑫山顶投资集团品牌再造设计理念]

方与圆,股市风向标

    投资公司过去的形象十分单一,要求的设计以正方为基础,方中要有圆形,如果直接图像表现显而易见,并且要有股市特征。


    艾威斯品牌再造设计方法首先标准行业特征,将股市风向标作为设计的重点要素,箭头设计尤为关键,切分设计包含了隐形圆的元素,方的角框为箭头,寓意深刻,行业特征明显,凸显国际化特征。


 

 

「品牌再造设计支付说明」

a、LOGO设计是品牌再造设计的灵魂,公司须提供必要的设计意图及行业中的基础分析。

b、LOGO设计方案初稿为2款品牌设计,一款是按客户理念要求设计,另一款根据设计师的理念设计,二选一再进行意见汇总,修改核定。

c、知识产权:设计期间所有稿件会进行“数字作品备案中心”备案←点击查询,设计中版权属于艾威斯所有,客户支付完所有费用后,艾威斯设计出具《版权授权协议书》,版权属客户所有,可凭协议书进行商标注册及专利注册。

d、设计项目及附送设计:

LOGO创意设计

色彩设计
专用字体规范
辅助图行设计

高级名片设计
信纸、信封、便签
Word应用LOGO加载
PPT形象页面

e、预先支付80%定金,待LOGO设计确认完支付20%,费用支付完开始附送设计项目,完稿后交付《版权授权协议书》及原文件。


 
 
 
 
 
 
Agreement Pay
 
 
 
 
 
 
 


公司账户:
户名:深圳市艾威斯广告设计有限公司
开户银行:民生银行深圳华强支行 
银行账号:1824014170002864 
 
 


入帳戶口: CAO LIANG
開戶銀行:香港上海匯豐銀行有限公司
入帳戶口號碼:821 026341 292

港币及美元按当日时实汇率,转帐或现金
HK and U.S.dollars at the day when the real exchange rate,transfer,or cash
 







 
 

Brand Creative Design

[Dynamic Logo Application]

VIS image system design of the brand can not once and for all, it is to enhance the company's products, services, image quality and image of a phased process, and market changes with the times and constantly strive to creativity.

Visual contact with the consumer brand is the focus of the brand not only carries the trust of goods and services only, but also the performance of the brand's vitality, which is to convey an important part of brand image. However, how the brand to visualize abstract concepts more approachable, it should be in line with the times and fashion ...




E-commerce to speed up the brand image of the
@Sync With the Fashion


When we slide the iPad into a new era should be the eye, familiar, unfamiliar brands are focused on the show, the brand image out to lead off, even the same category should have a distinctive brand personality, which is the meaning of brand design is located.

[Brand image has a "visual fatigue" cycle]

Then the perfect design, but also visual fatigue period, the brand image design is a cyclical process of continuous design, we should be understood as the brand image of the business environment in a particular match each other's brand image.




[International brand re-design,brand design inspiration for SMEs]

2011 Starbucks world-renowned brand contacts Avis Design Cardsenior.com, the Chinese version of its service design class card, when we received the mission found that Starbucks is not the same as before the LOGO is not a document made a mistake! When we go downstairs to Starbucks KKmall casual meeting, and she marked the change.

We review in detail the history of Starbucks, the brand was five times design changes, each time interval time period draws near, more and more simplified, more user-friendly, green LOGO separate elements to remove the black, only the signs green applications in graphics, graphic arts, only a Pantone PANTONE also very easy to graphic Arts.

This shows that there are 12,000 Starbucks stores around the world, the future will grow to 25,000 by 2015 will be set up in China to 1,500 stores, its image design and rapid economic growth in China are closely linked.

1992
2011

[avisz brand design - point, line, surface - form, meaning, color re creative!]

Company leadership is the real designer of the brand, not a creative graphic designers, we view other people surprised!

We serve global customers, the telephone or e-mail is often the company's leaders, policy makers, business people, they have a very strong brand intent, imagination, abstract, conceptual, it is full of entrepreneurial spirit; customer needs they are seeking to understand the intent of the designer, according to their intent graphics visual performance.

[Interestingly, "JM" brand re-design]


(Left) closely "JM" in half to form a design of Tai Chi,, more than the old standard image of the international features, and graphic design solutions for trademark registration.


[PEPSI brand redesign the global financial crisis]

PepsiCo has announced that it will invest $ 1.2 billion within three years, including the global promotion of new brands and new brand identity, Pepsi faces. This is the second revision in 2002 after Pepsi latest update.

Pepsi's global trademark blue and red will be a series of "Smile", the central white band arc may vary by product and have a different perspective. Diet Pepsi and Pepsi Max will use lower case letters. PepsiCo Dave Burwick, chief marketing officer of Pepsi bottles in the discussion of changing the meeting, said: "If we do not change quickly, we may become a historic step."

 

[Brand visual life cycle]

avisz design brand design through analysis of the global average of once every 6-8 years, there is the brand visual design, design refresh obtained consistent with the times, there are differences with competitors.

[Real estate company attention to feng shui to redesign the brand and fashion ideas]

The old mark in the "TW" deformation of the elements of the original font is LOGO, TW is the result of feng shui designed, re-branding design requirements Yiwei Si must be preserved.

Rebranding using company name letters of the abbreviation TWCD, including "CD" to design the building to be three-dimensional effect; reserved "TW" abstract graphic Pentium floor and had to wear the horse, the performance of the final design in 3D space to simplify the way perspective performance necessary to meet the design requirements, but also in line with the brand of the practical application of graphic arts and communication.

[Brand visual needs of international, simplicity]


Brand is a series of text, graphics, symbols, etc., with the development and progress of the times, LOGO must keep pace with the times. The design must be in line with the brand new, beautiful, simple features.

[Hong Kong GOLD HILLTOP Investment Group, the brand re-design]

(Left) side and the round, the stock market benchmark

Investment company is a single image of the past, design requirements based on square, Fang have a round, if performance the direct image is clear, and have a stock feature.

Avis brand re-design standards for the industry first features, the stock market benchmark, as the focus of the design elements, the arrow design is particularly critical, split design elements included invisible circle, square corner box arrow, pregnant with meaning, industry characteristics significantly, highlighting the international of features.


Brand Design Payment

a, LOGO design is the soul of the brand re-design, the company must provide the necessary design intent and basis of analysis of the industry.

b, LOGO design draft for the 2 brand design, a concept is based on the customer to design, another design based on designer's concept, summarizes the views repeated a second election, modified approval.

c, intellectual property: All manuscripts will be conducted during the design of the "digital works for the record center" ← Click the record check, design, copyright belongs to Ai Weisi all, all of the customer to pay costs, Yi Weisi design issued by the "Copyright License Agreement", belongs to all clients, present their agreement for trademark registration and patent registration.

d, design projects and design included:

LOGO creative design

Color Design
Special font specification
Auxiliary graph line design

Advanced business card design
Letterheads, envelopes, notes
Word application LOGO load
PPT image of the page

e, pre-paid 80% deposit, to be designed to confirm the complete LOGO pay 20% of payment comes complete design projects start, finishing after delivery "Copyright License Agreement" and the original file.


 
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深圳/香港“设计之都”创意产业优秀品牌
Excellent Creative Brand from "City of Design"
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