Brand Creative Design
[Dynamic Logo Application]
VIS image system design of the brand can not once and for all, it is to enhance the company's products, services, image quality and image of a phased process, and market changes with the times and constantly strive to creativity.
Visual contact with the consumer brand is the focus of the brand not only carries the trust of goods and services only, but also the performance of the brand's vitality, which is to convey an important part of brand image. However, how the brand to visualize abstract concepts more approachable, it should be in line with the times and fashion ...
E-commerce to speed up the brand image of the
@Sync With the Fashion
When we slide the iPad into a new era should be the eye, familiar, unfamiliar brands are focused on the show, the brand image out to lead off, even the same category should have a distinctive brand personality, which is the meaning of brand design is located.
[Brand image has a "visual fatigue" cycle]
Then the perfect design, but also visual fatigue period, the brand image design is a cyclical process of continuous design, we should be understood as the brand image of the business environment in a particular match each other's brand image.
[International brand re-design,brand design inspiration for SMEs]
2011 Starbucks world-renowned brand contacts Avis Design Cardsenior.com, the Chinese version of its service design class card, when we received the mission found that Starbucks is not the same as before the LOGO is not a document made a mistake! When we go downstairs to Starbucks KKmall casual meeting, and she marked the change.
We review in detail the history of Starbucks, the brand was five times design changes, each time interval time period draws near, more and more simplified, more user-friendly, green LOGO separate elements to remove the black, only the signs green applications in graphics, graphic arts, only a Pantone PANTONE also very easy to graphic Arts.
This shows that there are 12,000 Starbucks stores around the world, the future will grow to 25,000 by 2015 will be set up in China to 1,500 stores, its image design and rapid economic growth in China are closely linked.
[avisz brand design - point, line, surface - form, meaning, color re creative!]
Company leadership is the real designer of the brand, not a creative graphic designers, we view other people surprised!
We serve global customers, the telephone or e-mail is often the company's leaders, policy makers, business people, they have a very strong brand intent, imagination, abstract, conceptual, it is full of entrepreneurial spirit; customer needs they are seeking to understand the intent of the designer, according to their intent graphics visual performance.
[Interestingly, "JM" brand re-design]
(Left) closely "JM" in half to form a design of Tai Chi,, more than the old standard image of the international features, and graphic design solutions for trademark registration.
[PEPSI brand redesign the global financial crisis]
PepsiCo has announced that it will invest $ 1.2 billion within three years, including the global promotion of new brands and new brand identity, Pepsi faces. This is the second revision in 2002 after Pepsi latest update.
Pepsi's global trademark blue and red will be a series of "Smile", the central white band arc may vary by product and have a different perspective. Diet Pepsi and Pepsi Max will use lower case letters. PepsiCo Dave Burwick, chief marketing officer of Pepsi bottles in the discussion of changing the meeting, said: "If we do not change quickly, we may become a historic step."
[Brand visual life cycle]
avisz design brand design through analysis of the global average of once every 6-8 years, there is the brand visual design, design refresh obtained consistent with the times, there are differences with competitors.
[Real estate company attention to feng shui to redesign the brand and fashion ideas]
The old mark in the "TW" deformation of the elements of the original font is LOGO, TW is the result of feng shui designed, re-branding design requirements Yiwei Si must be preserved.
Rebranding using company name letters of the abbreviation TWCD, including "CD" to design the building to be three-dimensional effect; reserved "TW" abstract graphic Pentium floor and had to wear the horse, the performance of the final design in 3D space to simplify the way perspective performance necessary to meet the design requirements, but also in line with the brand of the practical application of graphic arts and communication.
[Brand visual needs of international, simplicity]
Brand is a series of text, graphics, symbols, etc., with the development and progress of the times, LOGO must keep pace with the times. The design must be in line with the brand new, beautiful, simple features.
[Hong Kong GOLD HILLTOP Investment Group, the brand re-design]
(Left) side and the round, the stock market benchmark
Investment company is a single image of the past, design requirements based on square, Fang have a round, if performance the direct image is clear, and have a stock feature.
Avis brand re-design standards for the industry first features, the stock market benchmark, as the focus of the design elements, the arrow design is particularly critical, split design elements included invisible circle, square corner box arrow, pregnant with meaning, industry characteristics significantly, highlighting the international of features.
Brand Design Payment
a, LOGO design is the soul of the brand re-design, the company must provide the necessary design intent and basis of analysis of the industry.
b, LOGO design draft for the 2 brand design, a concept is based on the customer to design, another design based on designer's concept, summarizes the views repeated a second election, modified approval.
c, intellectual property: All manuscripts will be conducted during the design of the "digital works for the record center" ← Click the record check, design, copyright belongs to Ai Weisi all, all of the customer to pay costs, Yi Weisi design issued by the "Copyright License Agreement", belongs to all clients, present their agreement for trademark registration and patent registration.
d, design projects and design included:
LOGO creative design
Special font specification
Auxiliary graph line design
Advanced business card design
Letterheads, envelopes, notes
Word application LOGO load
PPT image of the page
e, pre-paid 80% deposit, to be designed to confirm the complete LOGO pay 20% of payment comes complete design projects start, finishing after delivery "Copyright License Agreement" and the original file.
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